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There Is a Tomorrow
On Sesame Street, Cookie Monster wins a quiz show and must choose between a dream home later, a new car next week, or a cookie right now. He chooses the cookie. The example illustrates preferring short-term pleasure over more meaningful long-term rewards.
On a Sesame Street program one day, Cookie Monster won a quiz show. He was given his choice among three possible prizes: a $200,000 dream home next month; a $20,000 new car next week; or … a cookie, right now. As you might expect, he chose the cookie.
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Agency and Accountability
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